Real World Impact
Driving culture and downloads. Here's the proof.
The Pudgy Party clip campaign was designed to drive downloads for their iOS game by meeting audiences where they already consume content. We captured and clipped streamers actively playing the game, highlighted moments from the Pudgy Party IRL NYC event featuring Jay Guapo, and extended the campaign with eye-catching digital billboard concepts.
These clips were distributed across Twitter (X), TikTok, Instagram Reels, and YouTube Shorts — creating a high-frequency, culture-first content loop that turned real gameplay and real moments into sustained visibility and app downloads.
Campaign Strategy: Culture-first content loop combining real gameplay footage, IRL event moments, and digital billboard placements drove sustained app download velocity across all major short-form platforms.
Misfits Boxing and Rumble Premium partnered with Clip Central to amplify promotional content for their December 2025 fight card — including the lead-up, weigh-ins, and press conferences. Our objective was to transform raw promotional footage into engaging, high-impact content that built anticipation and drove viewers to watch live on fight night.
To support conversion, we promoted a limited-time 50% discount using code FIGHT, helping convert hype into measurable sign-ups and viewership, with referral links across all channel bios.
Key Result: Rumble achieved over 1.5M new premium subscribers from this single fight. Clip content combined with a limited-time discount code turned viral reach into direct, measurable conversions.
Why Clip Central
Estimated cost to achieve 25M views across platforms
| Platform | Typical CPV | Estimated Cost (25M views) | |
|---|---|---|---|
| Meta Ads (Facebook + Instagram) | $0.01 – $0.03 | $250K – $750K | |
| YouTube Ads | $0.01 – $0.05 | $250K – $1.25M | |
| TikTok Ads | $0.005 – $0.02 | $125K – $500K | |
| Clip Central | $0.001 – $0.004 | $25K – $100K | Best Value |
Ready to be the next case study? Let's build your campaign.